BLOG 3
CONTEMPORARY ISSUES IN THE HOSPITALITY INDUSTRY
TOPIC: MASLOW'S HIERACHY OF NEEDS AND THE HOSPITALITY
INDUSTRY.
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(Sanga, 2010), states that A.H Maslow formulated a theory
in the field of psychology called Maslow’s hierarchy of needs. All hospitality operators’
deals with human being, therefore it is a necessity to understand their
psychological needs so that they can appreciate their experience at one’s place
of business and as business people can be assured of customer satisfaction.
He cited five basic psychological needs: the need for
psychology, safety, love and belonging, esteem and self-actualization.
Since the first needs are obtained from within are
referred to as dependent needs, self-actualization comes from one self. Therefore
there is a need for hospitality operates to understand the effect this need has
on their guests and experience on the hospitality industry. It is important for
hospitality operators to realize that the need for love and for psychological
must often have meet the guest before they enters the business.
The need for safety as well plays a major role in the
success or failure of a business. Guests have typically satisfied the need or
safety since they live in a community that makes them comfortable and fearless.
However, we must bear in minds that some hospitality industries area located in
areas that can be a danger to the guests, therefore meaning that this need is
not satisfied.
The need for love and belonging is being accepted by
other people and groups. Most guests have made friends and formed associations
with their peers. At times this needs benefits hospitality industry because
their guests belong to a groups that speak well and in a friendly manner (patronize)
restaurant and hotels.
The key need that all hospitality operator must satisfy
is forth need, the need for esteem, it can be referred as the “ego” need. This
means the hospitality industry must make the guest feel important by respecting
them. This need can be satisfied be addressing guests in the names or even
inquiring about their family members.
The fifth need is the need or self- actualization which
comes from within a person. This is achieved when a person develops maximum
potential, including a keen sense of reality, need for privacy and a good sense
of humor. Hospitality industries indirectly contribute to the development of
this need because it help to satisfy the self-esteem need.
In conclusion, there is a need for hospitality operators
to understand Maslow’s hierarchy of needs to better their customers and add
success to their business.
REFERENCES
Rob Sanga, Wednesday, 29 September 2010 @ 09:51 am
