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CONTEMPORARY ISSUES IN THE HOSPITALITY INDUSTRY

TOPIC: MASLOW'S HIERACHY OF NEEDS AND THE HOSPITALITY INDUSTRY.

(Sanga, 2010), states that A.H Maslow formulated a theory in the field of psychology called Maslow’s hierarchy of needs. All hospitality operators’ deals with human being, therefore it is a necessity to understand their psychological needs so that they can appreciate their experience at one’s place of business and as business people can be assured of customer satisfaction.

He cited five basic psychological needs: the need for psychology, safety, love and belonging, esteem and self-actualization.

Since the first needs are obtained from within are referred to as dependent needs, self-actualization comes from one self. Therefore there is a need for hospitality operates to understand the effect this need has on their guests and experience on the hospitality industry. It is important for hospitality operators to realize that the need for love and for psychological must often have meet the guest before they enters the business.

The need for safety as well plays a major role in the success or failure of a business. Guests have typically satisfied the need or safety since they live in a community that makes them comfortable and fearless. However, we must bear in minds that some hospitality industries area located in areas that can be a danger to the guests, therefore meaning that this need is not satisfied.

The need for love and belonging is being accepted by other people and groups. Most guests have made friends and formed associations with their peers. At times this needs benefits hospitality industry because their guests belong to a groups that speak well and in a friendly manner (patronize) restaurant and hotels.

The key need that all hospitality operator must satisfy is forth need, the need for esteem, it can be referred as the “ego” need. This means the hospitality industry must make the guest feel important by respecting them. This need can be satisfied be addressing guests in the names or even inquiring about their family members.

The fifth need is the need or self- actualization which comes from within a person. This is achieved when a person develops maximum potential, including a keen sense of reality, need for privacy and a good sense of humor. Hospitality industries indirectly contribute to the development of this need because it help to satisfy the self-esteem need.

In conclusion, there is a need for hospitality operators to understand Maslow’s hierarchy of needs to better their customers and add success to their business.

REFERENCES

Rob Sanga, Wednesday, 29 September 2010 @ 09:51 am

http://www.goggle.com/buzz/post

http://en.scannabar.com/cms/ui/modules

EXPLORE AND REFLECT ON CONTEMPORARY CONCEPTS THAT ARE EMERGING IN THE HOSPITALITY INDUSTRY?

                                                     GLOBALIZATION

Globalization: Is defined as the worldwide movement towards economic, financial, trade and communications integration. It has both positive and negative impacts in the hospitality industry and in this discussion I will focus on the positive influences (www.businessdictionary.com/definition/ globalization. Html)

There is an increment between people, language and cultural barriers: If people do travel and find jobs in various parts of the world, this will lead to the reduction in language and cultural barriers thus increasing equality between people since they will become comfortable with working with different people. Furthermore, this is the great pros of globalization since non equality and racism is the major enemy of humanity. Therefore, it is high time people become knowledgeable to take any action against any culture.

Educating workers around the world: Globalization is necessary because is provides education to managers and employees within the hospitality industry, about the issue of various cultures, people, religions and different aspects of life. On top of that globalization assists them to understand what is important of humanity. Lastly, it has helped in the sense that it reduced the concept of racism.

Increasing knowledge about different variety of foods: Because of these vast trends of globalization, quite a number of restaurants and hotels have a variety of foods, for them to cater for different kinds of people from all over the world. Tourists feel valued when they see their own food somewhere, for example, Chinese tourists travels the world over, that means all big cities have “China Towns.” These will attract Chinese people to go and visit these people which are far from China but yet similar Chinese traditions.

Multilingual services: Globalization has give rise to the fact that more people travel from different parts of the world. This means that hotels got advantaged by this modernization, so to maintain this travelling a number of hotels hire people who know different languages so that their customers feel comfortable.

www.businessdictionary.com/ definition/ globalization.html
http://paraspuri:wordpress.com/. . / The impact- of –globalization-on-the-hospitality: 2012-03-24(Accessed 19 March 2014, 14:00) 
www.globalisation101.org/ what- is- globalization/( Accessed:18 March 2014, 13:40)
https://www.google.co.bw/images?q=GLOBALIZATION+PICTURES&hl=en-BW&gbv=2&tbm=isch&ei=yJZOU42tEOzZ0QWx0YDoCA&start=120&sa=N

CAPE TOWN, SOUTH AFRICA

Introduction

Strikingly beautiful and separated by a barrier of mountains, Cape Town looks and feels different from the rest of South Africa. Its unique topography offers a range of activities, from windsurfing and mountain climbing to wine tasting and sun bathing. But Cape Town's real draw is its vibrant multiculturalism.

Things to Do

Take a ride on Table Mountain Arial Cableway to put the Mother City into perspective and see the ocean's waves sprinkling Green point Stadium. The neighboring V&A Waterfront is the essence of African chic, alluring visitors with its unique shopping, entertaining and dining possibilities. Escape to Kirstenbosch Botanical Gardens, where indigenous flora provides the backdrop to summer concerts. Hop on a ferry to the Robben Island Museum, which serves as a reminder of the country's struggles and is a World Heritage Site.

Shopping

Bead's the word in Cape Town when it comes to souvenirs. Ethically produced collections of jewelry and ornaments are displayed in Bo-Kaap. For tribal paintings and ingenious sculptural work, visit bustling Greenmarket Square, fringed by intricate Cape colonial architecture; you'll see similar items with higher price tags at the V&A Waterfront. Taste and then buy wine in the well-established wine estates around Stellenbosch or in Darling's up-and-coming wineries.

Nightlife and Entertainment

With a picture-perfect coastline, the best way to start the evening in Cape Town is with a sundowner (a drink taken around sunset). Walk off the beach and sip beer with local surfers in Table View. The setting is more champagne cocktails in Camps Bay, so dress up to enjoy the airy terraces. After dinner, everyone is drawn to Green point and Mouille Point, where the bar and club scene remains reliably trendy.

Restaurants and Dining

In vogue and affordable, dining out is a favorite with Capetonians, and a must for travelers who want to truly experience the city's diversity. Bring a bottle of wine to a seafood restaurant in Hout Bay, where you'll find the freshest catch of the day. Full-flavored game meat is served in Long Street and for original Cape Malay curries, there's only one place: Bo-Kaap. Order a familiar dish from a continental menu at the V&A Waterfront.

reference:www.travelleisure.com/../2013
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